7 Steps To Creating A Powerful Brand-yuanjiao

Business A brand is created using a variety of different marketing messages, images and touch points to create an emotional connection and an impression in the minds of your customers. When .panies have successfully connected with their customers and live and breathe every moment in support of that connection, is when a brand is created. – an emotional element connected to your .pany, its people, its process and all of its points in between that support that emotional connection. Here are 7 steps to creating a powerful brand. Step 1: Assess your surroundings, market and audience If branding is about making an emotional connection with your customers, the first step in branding begins with understanding your market and your customers. Step 2: Create a .pelling and unique brand promise Once you understand your market and your buyer, the next step is to make a .pelling promise to those customers. This will be the basis of your .pany and the point from which everything else will be created. Step 3: Develop your outward identity This is how the outside world will see the .pany. It is the image you create, the logo you design, the colors, fonts, messages and everything else in terms of your external image. This is called your brand identity. Step 4: Develop a customer experience touch map The next step is to identify every area within your business where your customer has an opportunity to experience your .pany and determine if that touchpoint supports your brand. There are three types of touchpoints; Product touch points which are the experience your actual product creates, System touch points which are the systems you use, both manual and automated such as your website, your catalogues, your invoices, your thank you page, your shipping/returns etc…… And your human touchpoints – you customer experience, your staff, your service partner ect.. Step 5: Train your internal team to deliver the promise As leaders you must make sure that your team is delivering on your promise. You relationship with your customer is based upon trust and you achieve trust but delivering on your promises. So it is very important that you develop an internal system that your staff can execute. Step 6: Translate your brand into creative .munications Now that you have identified your market and really understand what makes them tick enough to create a .pelling promise to them that you and your team deliver on…. Including controls. Now it is time to develop a marketing strategy to get the word out about your products and services and create specific .munications and messages that speak directly to your customers and attracts them to you like a mag.. Step 7: Execute your brand strategy The last step is pulling it all together and delivering on your brand every day… Once you get them in your doors and execute your touchpoint branding strategy delivering that WOW experience, you will convert them to loyal customers. About the Author: 相关的主题文章:

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