How Brands Can Use Instagram With Great

Marketing If youve been reading the news, youve probably .e across the story about how Facebook has bought the .pany Instagram for almost a billion dollars just a few months back. It was a big story for many weeks. Instagram is actually a photo-sharing app with more than 15 million users signing up in the past year, and already has more than 400 million photos uploaded. Yet it has only 13 employees, and must have been quite an appealing prospect for Mark Zuckerberg when he decided to invest in it. At the time of the Facebook purchase of Instagram, it was not just the technology behind the app that was of great interest to Facebook, but surely the user base of Instagram must have been a huge attractant. Instagram has be.e more than just another photo sharing app because of its traffic a reported 26 new pictures are apparently uploaded every second and a new user signs up every second. How does Instagram work? Well, it allows you to take photos with your smartphone, apply filters and share them on Twitter, Facebook, Foursquare and other networks. There are two major differences between Instagram and any other photo-sharing app. For one thing, the photos are in a square format (and not in the usual rectangular format). For another thing, people can apply a whole host of very exciting filters to their photos to try and produce unusual and whacky special effects. All this adds immensely to the appeal of Instagram for users. Apart from individual users, several .panies, news channels, sports teams and brands have started making a beeline for Instagram. A lot of experts believe that it is not individual photos of brands on Instagram that makes the platform valuable to brands. Instead it is the fact that brands can, and generally do, upload a whole series or sequence of photos that almost weave a story-like continuity. Thus brand storytelling via pictures seems to be the whole aim of the game. Some brands choose to upload their own images to Instagram, while others encourage Instagram-users to shoot and upload their own photos relevant to the brands. For example, General Electric ran a contest of submitted consumer images that were reflective of their brand values. The contest rules were that participants needed to take pictures of General Electrics aviation facility at Wales. Thousands of people submitted their pictures and hoped to win. The results of the #GEInspiredMe campaign were incredible. Some other brands use Instagram to tell consumers more about their inside workings or to introduce new products. For example, the shoe .pany Keen decided to show users how their employees work informally and happily in their offices and thus reflected the warm and friendly ambience of their brand. For .panies and brands wanting to exploit Instagram as an advertising opportunity here are a few tips: 1. Have utter clarity of purpose. Decide exactly what you want to do on Instagram and why. Just posting random pictures of random things, or replicating your offline advertising images, cannot make your brand successful. Have a sure plan. It can be to show the world how you work, what is special about your brand, or what your brand can do. It can even be about showing how .mitted your employees are to produce quality. It can be how your .pany employees have fun on their breaks. It can be any sequence of images, but let it be something interesting, something that says good things about your brand, and something people will like to see and then share with each other to make your images go viral. 2. Establish a photo-posting routine. If your brand owns a blog, it would be a very good idea to get your readers familiarized to a posting pattern. If you post daily for two weeks in row, then for the following two you post three times, this inconsistency usually puts off online users. Most habitual users start expecting regularity from their favorite sites, so do keep this user-psychology in mind when promoting your brand. 3. Make photo-posting a two-way connect with your brands target audiences. Let your brand pictures be interspersed with users’ own pictures that reflect your brands best values. Let the brand gallery have an equal distribution of user-generated images. Let the popularity of your photo-gallery show the depth of your brands following. Help your users feel they own the brand as much as the .pany does. 4. Ensure that the pictures you upload tell a story. Images that make people interested are those where something is happening, where there is humour or a rare slice of life, where there is emotion or suspense, where there is animation and energy. Take quality pictures. In fact, picture quality is an important element of a good brand. 5. Integrate your Instagram gallery with other social .works to put the word out so that your brands fans can begin to congregate at your Instagram space. Start with Facebook, Twitter, and maybe Flickr and Foursquare. Share your brands images using appropriate hashtags on other .works. Encourage your users to share vigorously. Remember, the social media is all about word-of-mouth. About the Author: 相关的主题文章:

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