The official denied that the bird nest vacant utilization rate of more than 80%, annual revenue of 2-utc行家

The official denied that the vacancy rate of more than 80% bird’s Nest: the use of annual revenues of 200 million yuan map: original title: the official response to the "bird’s nest nest empty": the home court utilization rate reached above 80% in February 26, Beijing youth online (Chinese Youth Daily, China Youth online reporter Liang Xuan) "2016 year in the home court, the stadium has attached field and the main South Square the venue for the international soccer tournament, athletics challenge, equestrian masters, large concert, in the show, ice and snow activities and other types of activities in more than 40 screenings, the utilization rate reached more than 80% home court." Recently, the Internet "nest vacant" message, the national Stadium Corporation general manager assistant Li Zhiqun responded, "some tournament performances even booked to 2018." In the view of Li Zhiqun, Olympic venues after the operation is a world recognized problem, the "bird’s nest" is also facing the challenge of looking for crack, so in addition to football, track and field, including organized equestrian and skiing and other major international sporting events, concerts, concerts, the introduction of a show of various cultural performances, to create "the bird’s nest and attract" and other brands, the development project is the bird’s nest tourist highlights countermeasures, he said, "in the meantime to since the October 2008 Beijing Olympic Games opening operation data until the end of 2015, the national stadium has received more than 26 million visitors and foreign tourists, completed the 5A level scenic spots to create work; organize various events in more than 240 screenings, including the number of participants the people of the large-scale activities more than 110 screenings, exhibitions and roadshow release activities in more than 300 screenings in the bird’s nest; The Department has been fully commercial space planning and development, the development of intellectual property by nest licensed products of more than 20 categories of more than 700 varieties. The bird’s nest tourism services, large-scale activities, business development for the proportion of total operating income has formed the industrial pattern of 3:4:3, to achieve annual revenue of about 200 million yuan." The concept of "can also be interpreted as" 200 million yuan "surplus". But the economic benefits of a breakthrough is the "bird’s nest" operation to all — 2022 Beijing – Zhangjiakou Olympics organizing work is in full swing, according to plan, opening and closing ceremonies of the Winter Olympics and the Winter Olympics, the centennial celebration will be held in the bird’s nest, in addition to the Olympic organizing committee to arrange the task, the ice and snow sports promotion is also a reason of "open nest", as the "bird’s nest" for snow project, Li Zhiqun to is entering the closing stages of the seventh nest snow season for example said, "this season activities attracted a total of about 200 thousand people in the nest in skiing, skating, it also makes seven consecutive this winter brand activities attracted a total of more than 1 million 400 thousand times the number of people involved." At the same time, Li Zhiqun, for the majority of youth programs are being developed, "and the Beijing City Athletics Association Co organized the ‘bird’s nest outside class track and field of public welfare activities’ plan in 4~11 months of this year the venue will realize the gap of home court, Beijing 100 thousand primary and middle school students can enter the’ bird’s nest ‘experience high standard fast track." Editor: Wang Haocheng

官方否认鸟巢空置:利用率80%以上 年营收2亿元 资料图:鸟巢   原标题:官方回应“鸟巢空置”:主场利用率达到80%以上   中青在线北京2月26日电(中国青年报・中青在线记者 梁璇)“2016年度鸟巢已经在主场、附场以及南广场等主要活动场地安排了国际足球邀请赛、田径挑战赛、马术大师赛、大型演唱会、驻场秀、冰雪活动等各类活动40余场次,其中主场利用率达到80%以上。”针对近日网上有关“鸟巢空置”的消息,国家体育场公司总经理助理李质群回应,“有些赛事演出活动甚至预订到了2018年。”   在李质群看来,奥运场馆赛后运营是公认的世界性难题,“鸟巢”同样面临寻找破解方法的挑战,因此除了举办包括足球、田径、马术和滑雪等大型国际体育赛事,引进演唱会、音乐会、表演秀等各类文化演出活动外,打造《鸟巢・吸引》等自主品牌项目、开发鸟巢旅游新亮点等也是应对之策,他以自2008年10月北京奥运会后开放运营至2015年底的数据表示,“其间,国家体育场累计接待中外游客超过2,600万人次,完成了5A级景区创建工作;举办各类赛演活动240余场次,其中参与人数万人以上的大型活动110余场次,展览展示以及路演发布活动300余场次;鸟巢内部商业空间已全面规划开发,利用鸟巢知识产权开发特许产品20多个大类700余个品种。鸟巢旅游服务、大型活动、商业开发在经营总收入中所占比重已形成3:4:3的产业格局,实现年均营业收入约2亿元。”而“2亿元”的概念亦可解读为“有盈余”。   但经济收益的突破并非“鸟巢”运营的全部目的――2022年北京-张家口冬奥会筹办工作即将全面展开,按规划,冬奥会的开闭幕式,及冬奥会百年庆典都将在鸟巢举行,而除了配合冬奥组委安排的各项任务外,推广冰雪运动同样是“鸟巢”敞开大门的一个原因,作为“鸟巢“冰雪项目的负责人,李质群以正进入收官阶段的第七届鸟巢欢乐冰雪季为例表示,”本季活动一共吸引了约20万人次在鸟巢参与滑雪、滑冰,这也使得连续七届的这项冬季品牌活动累计吸引参与的人数超过140万人次。”   与此同时,李质群介绍,面向广大青少年的计划正在展开,“与北京市田径运动协会共同策划‘鸟巢田径校外大课堂公益活动’计划在今年4~11月利用场馆主场空档期实现,届时,北京10万中小学生能进‘鸟巢’体验高标准快速跑道。” 责任编辑:王浩成相关的主题文章:

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