Tyrant gathered in Iran finally had the first luxury store – Sohu-alienware m17x

Iran has finally been nouveau riche gathered in the first luxury stores – Sohu lead: Iran ban but a month, ushered in the first domestic independent luxury stores — Italy fashion brand Roberto Cavalli out of an area of 350 square meters of the whole category of shops in Tehran. Prior to this, the western fashion companies settled in Iran only a few of Mango, Benetton, Escada and so on. Roberto Cavalli 2016 spring and summer series pictures source: Getty Images since January this year, the formal implementation of the nuclear agreement, originally aimed at Iran energy, banking and other international economic sanctions are no longer effective. According to BBC rough calculation, only the recovery of oil and gas exports can bring 10 billion dollars of annual revenue for Iran. The Central Bank of Iran says the cancellation of the banking sanctions will bring the country back to the $30 billion foreign exchange reserve that had been frozen in the global bank account, while the US Treasury Department gave a figure of $50 billion. Not long ago, Steve Inskeep, a resident correspondent at the NPR radio station in the United States, wrote in the report: "the Iran people seem to have entered a new world, and the overseas companies are eager to keep their eyes on the blank market." Their enthusiasm is not grounded, because there’s a potential by 80 million young people constitute the "potential customers", which are well educated, and oil "background" consumers. Even before the lifting of the ban, the wealthy in Iran are reluctant to stay away from fashion brands. Tehran often see roadside billboards, LV a garish, shopping malls have sprung up. However, due to economic sanctions, luxury goods in Iran shopping malls are basically from the two imports of Turkey, Gulf countries and other three parties. Retailers and fashion brands have little business to do. Even so, Iran consumers’ preference for high-end designer brands has been gradually developed in outbound tourism. BBC analysis said: "young rich people even regard shopping as faith."." Instagram can be easily searched like "The Rich Kids of Tehran" (Tehran DANDY) this account, which is full of all kinds of wealth street. They drive in luxury cars and carry luxury handbags to private parties, ski resorts and European streets. Of course, there are pictures of the Roberto Cavalli opening ceremony. On the other hand, Iran is incubating its own fashion industry through fashion week, fashion show and other activities. Last February, the first Iran fashion week presented 7 designers’ works. "Women in Iran are really concerned about fashion, and they care about colors and tailoring, which is different from Iran in Western television." Sharif Razavi says. In order to satisfy customers, Iran designers are following the trend of American and European design. They might tell you that your favorite designer brand is Alexander McQueen,.

土豪云集的伊朗终于有了第一家奢侈品店-搜狐  导语:伊朗解禁不过一个月,就迎来了国内首家奢侈品独立门店――意大利时装品牌 Roberto Cavalli 在德黑兰开出了一家占地 350 平方米的全品类店铺。在此之前,入驻伊朗的西方时尚公司只有 Mango、Benetton、Escada 等寥寥几家。 Roberto Cavalli 2016 春夏系列 图片来源:Getty Images   自今年 1 月核协议正式落实起,原先针对伊朗能源、银行业等国际经济制裁不再生效。按照 BBC 粗略计算,单单恢复油气出口就能为伊朗带来 100 亿美元的年营收。伊朗央行称,对银行业制裁的取消将使该国拿回此前在全球银行账户中被冻结的 300 亿美元外汇储备,而美国财政部给出的数字则是 500 亿美元。   不久前,美国 NPR 广播电台驻地记者 Steve Inskeep 在报道中写:“伊朗人就好像进入了新世界,境外公司跃跃欲试,紧盯着这片空白市场。”他们的热情绝非空穴来潮,因为这里潜藏了由 8000 万年轻人口构成的“潜在客群”,当中不乏受过良好教育,且有石油“背景”的消费者。   即便在解禁前,伊朗富裕阶层也不愿远离时尚大牌。首都德黑兰路边时常会看到扎眼的劳力士、LV 广告牌,购物商场也先后拔地而起。不过,受制于经济制裁,伊朗商场内的奢侈品基本都来自土耳其、海湾国家等第三方的二次进口。零售商本身和时尚大牌几乎没有商业来往。   即便如此,伊朗消费者对高端设计师品牌的偏爱早已在出境游中逐渐养成。BBC 分析认为:“年轻的有钱人甚至将购物视为信仰。”Instagram 上轻易就能搜到类似“ The Rich Kids of Tehran ”(德黑兰有钱仔)这样的账号,里面充斥各式炫富街拍。他们开着豪车,拎着奢侈品手袋穿梭于私人派对、滑雪度假村和欧洲街道。当然,其中也有 Roberto Cavalli 开幕庆典的画面。   另一方面,伊朗正通过时装周、服饰展等活动孵化本国时装产业。去年 2 月,首届伊朗时装周展示了 7 位设计师作品。“伊朗女性事实上很关注时尚,她们在意颜色、剪裁,这和西方电视中反映出的伊朗全然不同。”女装设计师 Sharif Razavi 说道。为了满足顾客,伊朗设计师们紧跟欧美设计潮流。他们兴许会告诉你自己心仪的设计师品牌是 Alexander McQueen、Balmain,或者 Dior、Chanel、Roberto Cavalli。不久之前,伊朗设计师搭档 Shirin 和 Shiva Vaqar 入围 LVMH 年轻设计师大奖赛,他们将与其他 22 位选手一同冲击最终大奖。   这一切让人不由回想到 1979 年伊斯兰革命之前的伊朗:当时没有法律规定女性在公共场合必须佩戴头巾。她们的装束与美国、欧洲并无不同,时髦女郎个个烫着大波浪,画着埃及艳后一般的深邃眼妆。如今的伊朗女性虽然出门仍需头巾,但随着越来越多的奢侈品牌入驻市场,她们至少在购买奢侈品时会方便许多。相关的主题文章:

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