Why Apple in India R & D center instead of Chinese The Sohu of science and technology-mi.11bt.info

Why did Apple build R & D center in India instead of China? It is reported that the Sohu technology knife horse, Apple will set up R & D center in India Hyderabad. This will be Apple’s first R & D center outside the United states. It is reported that Apple’s products in India sales are not very good, why should their own R & D center in India? And in the Chinese market, Apple products have been highly sought after, but there is no R & D center, just continue to build their own stores. It can be seen that Cook’s strategy for China and India market is different, in China is to make money, in India is to export value? Cook sees trade opportunities in the Chinese market rather than R & D? Apple’s attitude towards the Chinese market has changed since Cook became Apple’s head, which is quite different from the Jobs era. On the one hand, with the cooperation of China Mobile, on the other hand is large in Chinese open stores, Apple Store is almost certainly the potential in China at top speed, the value is to grab huge profits and returns. Apple dominates the global intelligent mobile phone high profit rate, a large part of the value is obtained from the Chinese market, China for users of Apple products after heat and acceptance, let Cook smile. Cook visited the Chinese market many times, but also valued the value of China’s marketing. As for the research and development, apple is clearly not here, even if the maximum output of OEM and "e-waste" here, apple is not willing to put their own R & D center construction here. How many potential factors are there? One is the rise of Chinese local manufacturers in the high-end market, although still unable to shake Apple’s value and profit chain, but the pace of growth is relatively fast, constantly take cities and seize territory in the share, to a certain extent, Apple also inhibited the pace of expansion, although in the aspects of profit rate is far from Apple look back, but false in time, the competition for Apple will form a comprehensive encirclement of the potential. In fact, when Apple began to reduce production capacity of iPhone6, it has shown a certain pattern of competition evolution. Who dare say that there is no pressure on China’s local manufacturers to participate in competition? Since there are so many tigers of the division in the construction of the apples look at fiercely as a tiger does, how their own R & D center here? The two is Chinese local manufacturers have more and more attention to research and development, so the hunt for talent becomes difficult, the liquidity problems coupled with talent, apple apparently still left hand, afraid of the market competition more fierce, and they are not willing to own R & D center set up here. In contrast, Apple’s sales in India market, and India is a huge market for emerging, occupy the market opportunity for apple, apparently also hope to be able to replicate in China market success. However, the current market in India for the pursuit of Apple products, the heat is not enough, which forced apple to introduce their R & D capabilities into the market. On the one hand, we can learn more about the local market and design more suitable products or technology evolution for the local market. Of course, the other side is a lot of talent in the India market,.

苹果为何在印度建研发中心而不是中国?-搜狐科技   小刀马   据悉,苹果即将在印度海德拉巴成立技术研发中心。这将是苹果在美国以外的首个研发中心。据悉苹果的产品在印度的销量并不是很好,为何还要把自己的研发中心选择在印度呢?而在中国市场苹果产品的受追捧程度一直很高,但却没有研发中心,只是不断地构建自己的专卖店。可见库克对于中国和印度市场的策略是不同的,在中国是要赚钱的,在印度是要输出价值的?   库克看中的是中国市场的贸易机会,而不是研发?苹果对中国市场的态度是从库克就任苹果掌门人之后发生改变的,这和乔布斯时代有很大的不同。一方面是和中国移动的合作,另一方面就是大量地在中国开设专卖店,Apple Store在中国几乎是快马加鞭,当然潜在的价值就是不断地攫取着丰厚的利润和回报。苹果统治着全球智能手机高额的利润率,很大一部分价值正是从中国市场获取的,中国用户对于苹果产品的追捧热度和认可度,让库克喜笑颜开。   库克多次来访中国市场,也是对中国市场营销价值的看重。至于研发,苹果显然不会选择在这里,即使最大的代工和“电子垃圾”的输出都在这里,苹果也不愿意把自己的研发中心建设在这里。其中又有几个潜在的影响因素吧?一是中国本土厂商的崛起,虽然在高端市场还无法撼动苹果的价值和利润链,不过他们增长的步伐相对迅捷,在份额上不断地攻城略地,在一定程度上也抑制了苹果扩张的步伐,虽然在利润率方面还远不能望苹果项背,但假以时日,对于苹果的竞争格局会形成全面的围剿之势。事实上,当苹果开始对iPhone6进行产能削减的时候,已经彰显出一定的竞争格局演变。谁敢说就没有中国本土厂商的参与竞争的压力呢?既然有这么多的虎狼之师在虎视眈眈,苹果又怎敢把自己的研发中心建设到这里?   二是中国本土厂商对于研发的重视程度也越来越强,这样对人才的掠夺就变得艰难了许多,再加上人才的流动性等问题,苹果显然还是留了一手,害怕这个市场的竞争势头更猛,从而不愿意自己的研发中心设立在这里。相对而言,苹果在印度市场的销售一般,而印度又是一个新兴崛起的庞大市场,占据这个市场的机会对于苹果来说,显然也是希望能够复制在中国市场的成功。不过,目前印度市场对于苹果产品的追捧热度不够,这才迫使苹果把自己的研发能力引入到该市场。一方面可以更多地了解本土市场,设计出更多的适合本土市场的产品或者技术演变。当然另一个方面也是印度市场的人才不少,再加上没有多少语言障碍,相对沟通便捷,也容易促成苹果技术的拓展。当然,这一切都以最终苹果在印度的研发中心涉足哪块领域,以及技术的跟进是不是快捷为主。   苹果示好印度市场,是不是也是预示着在中国市场苹果将难以再突破了?这一点应该也是毋庸置疑的,随着中国本土厂商的崛起,以及相对出现饱和的趋势,苹果产品再拓展更多的疆土也变得会越来越难,即使苹果再开设更多的专卖店也是一样。事实上,我们看到曾经周围有很多“山寨”的苹果专卖店,如今都去哪里了?很多都已经倒闭或者转型,为什么?因为苹果产品不像以前那么好卖以及暴利了。渠道在不断地拓展,竞争产品不断涌现,都蚕食着本来已经相对饱和的市场了,人们的换机热潮也不如从前了,这都是制约因素。在这样的背景下,库克有意尽最大可能地攫取中国市场的贸易机会,而不是研发能力。   即使对印度市场,苹果也在有意构建自己的实体销售店,研发中心或许不过是一个噱头,或者示好当地政府的一枚罢了。据悉,苹果已经向印度政府相关部门提交了开设实体商店的申请。市场有消息称,苹果计划在印度12座城市共开设500家零售实体店。苹果希望在印度能够克隆一个“中国市场模式”。   那么苹果iPhone在印度市场的销量如何呢?据悉,苹果iPhone 5S在印度市场的售价已经计划降价一半了。可见市场的销量有限。据悉,iPhone 5s在印度是最畅销的iPhone机型,占了当地iPhone销量的近一半,但是,它在印度的市场份额只有1%,售价不到100美元的智能手机占了印度智能手机销量的近一半。在印度市场,苹果不仅仅是和老对手三星竞争,还有更多的中国手机厂商的激烈参与,这种竞争程度也不亚于中国市场,更主要的是,中国用户对苹果的品牌认知度很高,但是印度市场的用户呢?或许他们对价格更敏感一些,况且中国本土厂商的产品在印度市场的性价比一直不错,这也是压制苹果的一股有生力量。相关的主题文章:

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