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Search engine optimization (SEO) is totally necessary. Even if someone is searching for what you have to offer, with keywords in your name, they often can’t find you except by getting known by the searching engines so that you rate with people doing the searching. In essence, this is free advertising. This is what you get when you rank with the search engines. It might be considered ‘passive advertising,’ when people search for something like ‘business recruiting services,’ and you are involved in business recruiting. Especially if you pop up on page one when people search for one of your long tail keywords, you get exposure and advertising without really paying for it. Of course, SEO does cost money, but it can be a low-price tag if you search around. 1.Keyword Prominence What you have to do is do some keyword searches for specific types of things. If you specialize in dog training, you might specify certain types of dogs because people search about ‘their dog.’ You might specify something certain like ‘stop barking.’ And you can create the same type services for different types of dogs: ‘Stop your Cocker from barking’ – ‘Stop your Setter from barking’ – "Stop your ____.’ The more specific you can be about the type of service you provide (even if you create several for different services), types of applications (type of dog), and location if this is appropriate (Denver, Colorado), — the more interest you will find. People want specific help for specific type things. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms. The prominence of keywords must be considered, and keywords must also be placed close to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. 2. Inbound Links Another area of concern which is very important for those who are interested in SEO is inbound links. These are links that reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. This is yet another form of free advertising. When obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link. 3. Optimize Your Site SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic. Also, most internet users are lazy, and will not search past page one of Google (or whatever search engine they use). Therefore, ranking as high as possible (on page one) of any searches is indeed important. About the Author: The next step: get my FREE internet marketing library: . It will put you way out in front of the pack fast. Unleashing the power of the internet on YOUR business is MY business! Roger Himes + Lawyer Business Coach and Promoter. Further, if you need personal help to increase customers and sales in your service oriented business, with me, at least at the current time, you only pay for results: Article Published On: – UnCategorized 相关的主题文章:

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